Grow your business
with confidence.

We help you set the foundations on robust systems, get more customers to come and come back, and grow without losing what made you love your business in the first place.

Find out if this program is a fit for you.

Book a conversation
Learn more about how we work
Bookings Money Spreadsheets Admin Customers YOUR BUSINESS where everything comes together Foundations Systems that hold money flow · systems · numbers Customers Why they return journey · experience · loyalty Growth What works, funded channels · budget · testing REVENUE the output of a business that works Decisions you trust Customers who return Growth you can fund
Award Winning Team
Communication. Excellence. Retail. Marketing.

“Superb work, very professional, very skilled.”

Christina Stanfield · Group Strategy Director, Siegel+Gale

Does your day look like this?

12-hour days
You are in from seven in the morning to seven at night.
You wear many hats
You do all the client work and all the back-end work.
Growth is organic
Your business is growing, and you can't tell which channel brings the most growth.
No financial systems
You know your business well, but precise numbers are never at your fingertips, and financial decisions are hard to make.

Put simply: you have been doing the work with systems put together by duct tape, excel sheets, sheer passion, and counting on your hand. You have reached your breaking point, and you need a better way to run, manage, and build your business.

Who we are

We are business practitioners, investors, and advisors. Between us we have started more than 22 businesses, run award-winning agencies, and worked with some of the largest companies in the world across five continents. We have led incubator and accelerator programs and worked with over 6,000 founders, entrepreneurs, and business owners who went on to raise over $2.5 billion.

Rama Ibrahim
Rama Ibrahim
Engineer & Co-Founder
LinkedIn

Rama Ibrahim is an engineer, founder, and community leader who works in robotics and specializes in artificial intelligence. She has co-founded seven companies and won several excellence awards alongside some of the top businesses in the world, including Adobe and UBC. She has trained hundreds of entrepreneurs, dedicated her life to supporting women and women-led businesses, and leads Emrj alongside several roles in tech startups.

Hussein Hallak
Hussein Hallak
Founder & Author
LinkedIn

Hussein Hallak is an engineer, founder, and writer, author of The Dark Art of Life Mastery. He has started 22 businesses, run award-winning agencies, and managed one of the top incubators in North America. He has mentored founders who exited their companies for nine figures and advised hundreds of entrepreneurs and business owners across five continents.

Our process. Three phases.

Foundations

1 to 3 months
bookings money admin

Growth is the enemy of businesses built on shaky foundations. Like many entrepreneurs, you got here on sheer passion, piecing things together as you went, and what got you here can't get you there. So the first step when we work together is laying robust foundations, so your business is set to grow.

Money path

The key is the money path: where the money comes from, where it goes, what an hour of your time is worth, and what has been costing your business without you knowing. By the end, you know your business more than you ever have, and you make informed decisions with confidence.

Customers

1 to 3 months
your business first visit they buy they come back

Growth is a byproduct of taking care of your customers. You already care and deliver value; that is why they find you.

Customer journey

Real growth needs you to know more about your customers than you ever did: why they come, why they come back, what earns their loyalty, and how and why they buy. We put systems in place to manage the process, so you can focus on your customers while buying from you becomes smooth and delightful.

Growth

3 to 6 months
test test funded

Great growth comes from experimentation, budget management, and knowing how your business operates. With robust foundations in place and a clear customer journey running on systems, your business is ready to grow.

Finding the right channel

We test multiple channels, find which ones perform best, dedicate budget to the winners, and grow from there. Every test gets a budget and a number to beat, so you always know what growth costs and what it brings back.

The length of each phase depends on the complexity of the business and the challenges it faces.

Book a conversation

What working with us looks like

Regular calls
We meet weekly and work through the business together: what happened, what we learned, what comes next.
Planning and strategy
We shape the business strategy, the growth strategy, and the customer journey with you.
Systems setup
We set up the systems the work needs and get them running.
Done with you, done for you
Some things we figure out together, because you know your business and we know how business works. Some things we do with you or for you.
Trusted specialists
Some work belongs with specialists. We bring in the right ones and make sure the work gets done.
Documentation
The work is written down as we go, and everything we document stays yours.

Is this for you?

One word defines a great founder, entrepreneur, or business owner: value. You care about your customers and you want to deliver value to them. You built your business for exactly that, or you saw something missing in the market and decided to fill it.

This program fits when:

If most of these sound like you, we should meet and have a conversation.

Book a conversation
You care about your business and about serving your customers.
You want to grow sustainably, without losing what makes your business great and yours.
You make good revenue, and you want to grow.
You are ready to put 15 to 25 percent of gross revenue toward growth.

Find out what growth actually costs.

Answer a few questions about your business. In five minutes you'll know what you can afford to pay for a customer, what your market charges, and what a real plan costs at market rates.

Try the Growth Calculator
Free. No call required. Real market numbers, sources included.

Growth you can measure, for businesses you can recognize.

Ministry of Education
39M+
Reach
From 4,128 members to 140,353 followers. Ranked #1 across all government ministries in the region. Won 3 national awards.
140K
total followers
#1
regional gov.
3
national awards
Next Decentrum
$5M
Raised
$100K in sales in a single month. $5M raised on the strength of the rebuilt narrative.
BNI
#1
Regional
627 to 5,541 members in a single month.
“

“The best social media engagement I’ve seen.”

Dr. Ivan Misner
Founder, BNI
3TL Technologies
5x
Revenue
Public company narrative rebuilt. Revenue grew from $1M to $5M in twelve months.
Speedy Comics
3x
Revenue
Brand repositioned. Online sales system installed. New investment. 3 industry awards won.
Aquafun Waterpark
2.2x
Revenue
Direct-to-customer system built from zero. New investment secured.
Gold Award · MENA 2025
Gold in Marketing Excellence
MENA Awards, 2025
“

“Superb work, very professional, very skilled.”

Christina Stanfield
Group Strategy Director, Siegel+Gale
“

“Well done, we appreciate your great work and your great results.”

Hamid Mohammed Al Qutami
Minister of Education
Gold Award · MECSC 2025
Gold in Experiential Marketing
Middle East Council of Shopping Centres & Retailers
Regional Award · 2025
Best Pop-Culture Ecosystem in the Region
Best of Best Review, 2025
Excellence Award
Excellence in New Communications
Society for New Communications Research

Ready for results?

Book a conversation

How we helped other businesses

Before Local store, single revenue line Systems built online sales system + money path events, drops, VIP releases Online store launched Ticketing built Investment secured 3x revenue in four months Results 3x revenue growth 4 months time to result 3 Awards Gold MECSC + MENA + Best of Best New Investment secured on the rebuild
Collectibles3 Awards
Speedy Comics
Foundations laid, an online sales system built, and channels tested.
Before walk-ups + thin margins Systems built customer journey + money path online + campaigns Online Sales digital Groups schools, corps Campaigns offers 2.2x revenue in four months Results 2.2x revenue growth 4 months time to results New Investment secured after rebuild Global Expansion path now clear
Attractions Direct-to-Customer
Aquafun Waterpark
Customer journey mapped and a direct sales system built from zero.
Before Public company, $1M revenue Systems built money path + sales system sales motion redesigned Positioning rebuilt Investor story rewritten Sales motion redesigned 5x revenue twelve months Results 5x revenue growth $1M → $5M twelve months Public company, technology sector Narrative money path + sales system
Public CompanyTechnology
3TL Technologies
Money path mapped, sales system redesigned, investor story rebuilt.
Before 1 channel, 4,128 members Systems built systems + content + team training 3 platforms activated Facebook #1 Region Twitter #1 Region Instagram #2 Region #1 Regional Government Social Results 39M+ people reached 140K total followers 3 Awards national recognition #1 Regional Gov Facebook + Twitter
GovernmentSocial Media
Ministry of Education
Content systems built and the team trained to run them.
February 0 RSVPs, 0 presence Systems built customer journey + community systems full digital activation March 20 RSVPs April 240 RSVPs May: 800+ sold out trended live on social Results 800+ in the room 0 to Sold Out in 3 months Trending Twitter, live Dr. Ivan Misner Founder, BNI
EventsCommunity
Ivan Misner
Customer journey and community systems for a live event.
Before EdTech startup, 0 sales, $1M raised Systems built sales funnel + customer journey fundraising strategy Sales funnel built Brand & design activated Investor story rebuilt $100K sales two months Results $100K sales in 2 months 627 → 5,541 members in 1 month EdTech culture and education $5M Raised in 12 months
EdTechArtTech
Next Decentrum
Sales funnel built, customer journey mapped, growth budget managed.
HSBC Mercedes-Benz Pfizer SoSafe Virgin Mobile Traction Government of Canada WorkBC BCLC Intuit Art Museum Natural History Museum LA The Mob Museum Dr. Frank's The Streetlight Cultural Choice Axentus Ooredoo Majid Al Futtaim Emaar dnata Etihad Rail Royal Jet Dubai World Trade Centre Abu Dhabi Tourism & Culture DEWA Ithra Savola EGA SHUAA GRAC Calligraphic Art Store

Includes work delivered through partner agencies and previous leadership roles.

Questions we hear from founders

How do I know we are the right fit and you can help my business?

The founders who do best with us are coachable, willing to work, really good at what they do, and they care. We meet before anything is signed, and if this doesn't fit, we'd rather say so in that first conversation than avoid it. We do the work ourselves, so we take up to 20 businesses a year, and we choose them carefully.

A significant portion of my revenue on growth. Is it worth it?

We see ourselves as partners in helping your business grow, so the allocation works as a growth budget rather than a bill. Costs you pay outside the business, like supplies, come off before anything is counted. And our aim is to grow the business in such a way that you won't even feel it.

What happens in the foundations phase, and how much time do I need to put in?

We lay the foundations with you, because nobody knows your business better than you do. Together we map where the money comes from and where it goes, what an hour of your time is worth, and what has been quietly costing you. Plan for a few hours a week, a little more in the first weeks.

I already work with trusted partners. Do I need to change them?

No. We work with the people you already trust, and the systems we put in place help you get more out of them. When the business needs a specialist you don't have, we bring in a good one and make sure the work gets done.

How long until the growth work starts?

Anywhere from one to six months in, depending on the complexity of your business and the challenges we find. Growth can't happen right until the systems are in place, so we lay the foundations first and then push.

Ready to grow your business with confidence?

Duct tape brought you this far. Systems will take you further.

Book a conversation